Best 5 Ways to Watermark Instagram Story Videos and Photos [2025 Guide]

Instagram Stories is one of the most widely used platforms to post pictures and short clips. With so many posts being shared, it's simple for someone else to use your work without permission. That's why a watermark Instagram Story exists. Placing a watermark ensures your content, displays ownership, and helps brand your company. Whether you are looking to add PNG to Instagram Story, apply your Instagram Story logo to your posts, or simply learn how to add watermark to Instagram Story in a straightforward manner, this tutorial will assist. We'll describe the why, teach you the best strategies via desktop software, and guide you through the process.
Part 1: Why You Need to Watermark Instagram Story

Adding an Instagram Story watermark is not merely overlaying text on a picture. It can do a few things for you:
1. Protect Original Content
By watermarking Instagram Story videos or images, you establish clearly that the work is yours. Even if they save it, your logo or name remains present.
2. Increase Brand Awareness
Adding your Instagram Story logo to each post reminds the audience who you are. Eventually, it makes users remember your profile and be able to recognize your content anywhere.
3. Drive Traffic and Engagement
When your Instagram Story watermark has your handle or website, it can direct users to your profile. This easy move can boost your views and interactions.
4. Enhance Professionalism
Once you learn how to add watermark to Instagram Story content in the right way, it makes your posts clean and branded. Your audience will perceive you as a professional who respects their content.
Part 2: Best Desktop Software to Watermark Instagram Story You Should Try
HitPaw Univd is one of the top tools if you wish to put PNG to Instagram Story or place text watermarks over your videos and images. It supports both video and image files, comes with a neat interface, and allows you to style your watermark as you would like. If you want to know how to add logo to Instagram Story on your computer, this app simplifies that for you. You can directly drag your Instagram Story logo into the editor, resize it, move it anywhere you prefer, and export the file at high quality.
Key Features of HitPaw Univd for Watermarking
- Watermark both videos and photos with text and image
- Instagram Story watermark supports PNG, JPG, etc.
- Modify font, color, size, transparency, and type for text watermarks
- Drag watermark anywhere on the screen
- Export files with no loss of quality
- Quick processing for batch files
Part 3: How to Watermark Instagram Stories Using HitPaw Univd Step by Step
Now that you understand why watermarking is necessary, let's explore exactly how to add watermark to Instagram Story videos and pictures using HitPaw Univd. All you need to do is follow these simple steps and protect your content and add your Instagram Story logo in no time.
How to Add Watermark to Instagram Story Videos
Step 1.First, download HitPaw Univd from the official website and install it on your computer.
Step 2.Open the video you want to edit. To add a text watermark, type your desired text and customize the font, color, size, transparency, and style. You can then drag the text directly on the playback window to position it where you want.
Step 3.If you prefer an image watermark, click the Add button to upload your image. Drag the image on the playback window to place it, and use the transparency slider to adjust its opacity.
Step 4.To remove a watermark, simply click the delete button that appears on the watermark image or text.
Step 5.If you want to apply the same watermark to all videos in your list, make sure all videos have the same resolution. If not, convert them to the same resolution first, then add the watermark.
How to Add Watermark to Instagram Story Photos
Step 1.Download and install HitPaw Univd on your computer.
Step 2.Add your photos to the program, then create a watermark by either typing text or uploading an image. Customize the font, color, size, transparency, and position of the watermark on the preview window.
Step 3.Click "Apply all to list" to batch add the watermark to all photos and save your watermarked images.
Part 4: 4 Other Effective Tools to Add Watermark to Instagram Story on Desktop
Aside from HitPaw Univd, there are also some desktop applications you can apply to add logo to Instagram Story effortlessly. Among the popular ones are four of the most recommended options, which have their own functions for easy addition of logo to Instagram Story.
1. Canva
Canva is an online design tool that makes it easy to add watermark to Instagram Story images and short videos. You can upload your Instagram Story logo or text and place it anywhere you like. The platform offers drag-and-drop controls, ready-made templates, and the option to add PNG to Instagram Story while keeping transparency. It's beginner-friendly and works in your web browser without downloads. While Canva is simple, some advanced features require a paid subscription.

Pros:
- Simple interface for beginners
- Fully functional online without installation
- Supports transparent PNG uploads
Cons:
- Delimited export formats in free version
- Watermarking features less sophisticated compared to desktop editors
- Requires internet connection to function
2. Adobe Premiere Pro
Adobe Premiere Pro is advanced professional video editing software with which you can watermark Instagram Story videos with text or your Instagram Story logo. You have complete control over placing, scaling, and formatting your watermark. It also does not drop PNGs into Instagram Story content. It is for those who require more editing capabilities beyond watermarking. Although it provides great control, it is more difficult to learn and costs a subscription.

Pros:
- Advanced watermark positioning
- Fully controlled video editing and design
- Supports transparent PNG overlays
Cons:
- Large monthly subscription fee
- Supreme learning curve for beginners
- Suffocating system requirements
3. VideoProc Vlogger
VideoProc Vlogger is free desktop app that enables you to add watermark to Instagram Story photos and videos within seconds. You can add an Instagram Story logo or text watermark and customize its position, transparency, and size. It enables add PNG to Instagram Story without degradation of image quality. The user interface is simple, so it is suitable for beginners who prefer offline editing. But it might not have advanced design features like those in professional software.

Pros:
- 100% free to use
- Functions offline without internet
- Supports PNG and text watermarks
Cons:
- Calmer editing features
- Fewer design templates
- Interface appears plain in contrast to paid software
4. DaVinci Resolve
DaVinci Resolve is primarily used for color grading but can also be used for how to place logo on Instagram Story videos. You can overlay your Instagram Story watermark, size and opacity, and even animate. The tool supports adding PNG to Instagram Story with full transparency. It provides professional controls, although the beginners may find it overwhelming. The free version is strong, but the Studio version has additional functionalities.

Pros
- Professional-grade editing and watermarking
- Free software available
- Animated watermark support
Cons:
- Steep learning curve
- High system resource consumption
- Advanced features restricted in paid version
Comparison Table
Tool
Ease of Use
Processing Speed
Support for (Videos & Pictures)
Ideal For
HitPaw Univd
Easy
Fast
Yes
All users, beginners, pros
Canva
Easy
Medium
Yes
Quick designs
Adobe Premiere Pro
Medium
Medium
Yes
Professionals
VideoProc Vlogger
Easy
Fast
Yes
Offline editing
DaVinci Resolve
Medium
Medium
Yes
Color grading + watermarking
Recommendation: For the majority of users looking for a quick, simple way to how to add watermark to Instagram Story, HitPaw Univd provides the optimal balance between edit power and simplicity.
FAQs About Watermarking Instagram Story
You may use a desktop editor such as HitPaw Univd to upload your photo or video, add your Instagram Story text or logo, then save the file.
Yes, software such as HitPaw Univd enables you to upload PNG to Instagram Story videos and images and maintain the transparent background.
If you are using good software, the Instagram Story watermark will not affect your video quality.
Yes, there exists free tools which can add watermark to Instagram Story namely Canva and VideoProc Vlogger.
Conclusion
Adding a watermark to your Instagram story is a simple way through which one can protect original work and ensure that people know it is yours. Not only does it assist you in retaining ownership but also builds your brand reputation and makes more individuals follow your account. Whether you are inclined to include PNG in Instagram Story, position your Instagram Story logo, or simply learn how to add watermark on Instagram Story in an easy manner, the correct tool is all that matters. Among all the choices, HitPaw Univd is highlighted for its simplicity and compatibility to work with both photos and videos and produce high-quality results.
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