Top 8 Video Converters for Windows 10/11 in 2025 (Free & Paid Options Compared)

Video files have a very huge number of formats, but not every format supports every device. When you are using Windows 10 or Windows 11 PC, you may have seen that the format isn't supported while you try to play or edit the video. So here, the video converter is useful. In this article, we will introduce the best set of free and commercial video conversion software for Windows users in 2025 and compare their features, strengths, weaknesses and user experience.

Part 1: Why You Need a Video Converter on Windows 10/11

The majority of Windows users face video formats that are unsupported in Movies & TV and some of the editing tools. Some editors, apps, or devices require certain formats of video, such as MP4, MOV, or AVI. Without video converter, it is hard to play and edit videos.

Excellent video converters have the following capabilities:

• Convert to playable video on devices
• Reduce file size without noticeable loss in quality
• Converts multiple video files simultaneously
• Delivers high-quality output during the conversion of the format

That is for Windows 10 as well as Windows 11 free video converter users. Both systems remain limited in supported formats.

Part 2: Best Free Video Converters for Windows (2025 Edition)

If you need a quick format changeover, you can get the job done free of charge with a free utility. Below are 5 free video converters for Windows that are safe.

1. Clipchamp

Clipchamp is Microsoft's free video editor and converter software. Windows 11 is pre-installed by default but can also be installed on Windows 10. It mainly works to edit small videos but can also convert video files into plain formats such as MP4. Because of the simple-to-use interface, it is recommended to newcomers who would like to perform simple conversion without having to learn complicated software.

Reddit Reviews:

"It is good enough for light editing and general formatting but not for large-sized video files or good quality videos".

2. Format Factory

Format Factory is a comprehensive free file converter for videos, audio, photos, documents, etc. It has been in use for decades, and extensive format equivalency is a common reason. It is useful to compress large-sized video files into frequently used formats such as MP4 and AVI, and the simple compression and editing capabilities. Unless you don't mind old-fashioned-looking interfaces, it is a suitable option.

Reddit Reviews:

"Still work fine, but beware not to click too much to bypass extra software during installation"

3. HandBrake

HandBrake is free open-source video converter to be used by professionals and average users alike. It's centered around quality output and comes with robust features such as preset, processing and compression of subtitles and files. It's not the easiest device to use for anyone new, but it's well worth the learning time and is very useful to create small video files of high quality with a lot of supported formats.

Reddit Reviews:

"The best free quality converter. It takes time to learn, but it's worth it".

4. VLC Media Player

VLC is also a media player by default, but is a secret video converter. VLC will play virtually any video, making converting formats quick and easy. The actual conversion process is easy, but is excellent for standard use. Excellent back-up tool for all Windows users since it is lightweight and free and does not install ads or additional tools.

Reddit Reviews:

"VLC is utilized to convert one or two files quickly. But not ideal for large projects".

5. Any Video Converter Free

Any Video Converter Free is a popular software with support for most video formats and easy-to-use editing capabilities. Downloading and converting from the website is also possible. It has a simple and easy-to-use interface for those who need quick output. Be careful, however, that at installation, there is an option to install other applications.

Reddit Reviews:

"I have used it for several years. Great as a free option, but avoid extra options during install".

Quick Recommendations by Use Case

Part 3: 3 Best Paid Video Converters for Windows in 2025

Paid software offers improved performance for quick processing, varied formatting, or high image quality users. Introducing the top paid video converter of 2025.

1. HitPaw Univd

HitPaw Univd is an intuitive but robust video converter compatible with Windows 10 and 11 users. It offers compatibility with a broad variety of top video and audio formats, facilitating easy file conversion for playback and editing.

The user interface is easy and simple, and even new users can comfortably utilize it. Rapid, high-definition conversion with minimal loss and batch conversion, format preset and built-in video player.

HitPaw Univd best video converter for Windows provides efficient performance and excellent quality for everyday video conversion needs for video conversion in all programs like social sites, mobile phones and home use.

Here are the key features of HitPaw Univd that make it one of the best paid video converters for Windows in 2025:

• Converts videos between popular formats like MP4, MOV, AVI, and more with up to 170x faster speed, ensuring quick and efficient processing.
• Maintains high video quality during conversion, supporting resolutions up to 4K for a professional viewing experience.
• Compresses large video files to smaller sizes without compromising visible quality, ideal for storage and sharing.
• Supports batch conversion, allowing users to convert multiple video files at once for greater convenience.
• Built-in AI optimization helps enhance converted videos automatically, saving time while ensuring top-quality results.

How to Convert Video Using HitPaw Univd:

• Step 1.Go to the official HitPaw website and download HitPaw Univd for Mac or Windows. Follow the installation prompts to set it up on your computer.

  
  

• Step 2.Launch HitPaw Univd and open the Converter tab. Click Add Video or drag your video files into the interface. Videos will be queued for processing.

  

• Step 3.Click the file name or the pen/info icon to edit metadata such as title, artist, album, genre, and more.

  

• Step 4.Click Add Subtitles to import external subtitle files (SRT, ASS, VTT, or SSA). Only one subtitle file can be added at a time and can be deleted or reordered.

  

• Step 5.Click the dropdown icon beside each video to select an output format. Use Convert All for batch conversion. Click the edit icon to customize video and audio settings.

  

• Step 6.Enable Hardware Acceleration and choose your output folder. Then click Convert or Convert All to begin the conversion.

  

• Step 7.Go to the Converted tab to find your finished files. Click Open Folder to view them or Add to re-edit if needed.

  

Reddit Reviews:

"We use HitPaw Univd for our YouTube and TikTok videos. Easy and very quick, especially useful for batch conversion".

2. Movavi Video Converter Premium

Movavi Video Converter Premium is a reliable video converter program that is well known for performing fast and smooth conversions. It boasts a simple and modern user interface that is appropriate for anyone who is either a beginner, intermediate, or expert. It can convert more than 180 different video and audio file formats and supports device profiles such as smartphones, tablets, and gaming consoles. It further supports basic video editing, compression, and subtitles.

Reddit Reviews:

"Movavi is high-tech and all works as expected. If there isn't a problem with the price, it's a good choice".

3. Any Video Converter Ultimate

Any Video Converter Ultimate is an enhanced version of its free counterpart for use by those seeking faster processing, complete functionality and versatility. Is capable of a broad range of video and audio formats to convert, download, and burn videos on DVD. It also has additional features like screen capture, DVD burning, and video editing software. The user interface remains extremely friendly, so that it's accessible to users of all skill levels.

Reddit Reviews:

"The feature is good, but it hasn't been updated for a few years. DVD and YouTube download still work reliably".

How to Choose the Right Paid Video Converter for Windows

If you are unsure what paid software is best for you, please see below the simple comparison table:

Summary:

While all three tools offer solid features, HitPaw Univd stands out for its excellent usability, high-speed conversion, comprehensive format support, and affordable pricing. It offers an all-in-one solution for users who want a powerful, reliable, and easy-to-use video converter for Windows.

FAQs About Windows Video Converter

Conclusion

A great video conversion tool saves your time and enables you to handle almost all video file types. Whether a free solution for short-term use or a paid converter for extended, quality performance and handling of format, you can opt to meet all your needs. Paid solutions include HitPaw Univd, which is particularly simple, with an easy-to-navigate interface and fast batch conversion. When converting video formats on Windows 10 or 11, it is the preferred choice for users who wish for conversion without compromising quality.