Pomelli AI Marketing Tool Review - How Google Labs & DeepMind Are Transforming SMB Campaigns

Part 1. What is Pomelli, and how does it work?

Pomelli is a creative AI marketing assistant built by Google Labs and DeepMind. Think of Pomelli as your own personal, super-fast marketing assistant that never gets tired or runs out of ideas. Its main goal is to help small and medium-sized businesses (SMBs) create consistent, creative marketing materials that not only look professional but also reflect the company's unique style.

According to Search Engine Journal, Google Pomelli analyzes a business's website and existing visuals to develop a unique "Business DNA" profile. This profile includes details such as the brand's color palette, font choices, tone, and overall visual style.

Currently, the Google Labs Pomelli public beta is available in the U.S., Canada, Australia, and New Zealand, with English as the supported language. That means small businesses in these regions can already start experimenting with this new AI tool.

Part 2. Key Features & How Pomelli Works

Pomelli combines the power of DeepMind's AI technology with Google's marketing experience. This, in result, makes the marketing campaigns incredibly simple, and even someone with zero design knowledge can use and create a campaign in minutes.

1. Business DNA Profiling

At first, Pomelli analyzes your website and uploads images to understand your visual and messaging style. It studies fonts, colors, and tone to ensure all new content looks and sounds "on-brand." For example, if your website uses calm tones and minimal designs, Pomelli will reflect that same feel in the output.

2. Campaign Idea Generator

Once Pomelli understands your brand, it gets creative. By using your brand DNA, Pomelli generates marketing themes and promotional ideas suited to your target audience. You can also type custom prompts, such as "create a campaign to sell our new vegan coffee," to guide the AI in a specific direction. This feature helps small businesses overcome creative blocks.

3. Asset Creation & Editing

Once the campaign concept is ready, Google Pomelli automatically generates visuals and text assets, such as ads, social posts, and banners. You can then quickly change the text or images right inside the platform. Ultimately, you download the final product, and it is ready to be posted on social media, added to your website, or used as a digital ad.

Part 3. Benefits for SMBs

For the small and medium-sized business sector, the launch of the Pomelli AI marketing tool is a significant opportunity. Here are some major benefits:

1. Saves Time and Resources

In a small business, time and resources are limited and valuable. If you try to hire designers or agencies, it can take weeks and cost a lot. Besides this, coordinating with the design team, brainstorming, providing direction, and ensuring the final output aligns with the brand identity can take a lot of time. Pomelli, however, helps you skip that hassle by generating an entire campaign, from the idea to the finished creative assets, in a few minutes.

2. Ensures Brand Consistency

Consistency is the secret ingredient for a strong brand. If your social media posts use one color scheme, and your website uses another, customers get confused, and your brand looks sloppy. However, as Pomelli AI relies on your business DNA profile, every post, banner, or ad Pomelli creates aligns with your brand. That consistency helps customers recognize your brand instantly, whether they see it on social media, websites, or ads.

3. Reduces Costs

Before Pomelli, only businesses with big budgets could afford professional, high-quality, and on-brand marketing materials. However, by providing a simple, accessible way to produce marketing materials that look highly professional, Pomelli has changed the dynamics. This means now even a small business can have creative designs at a fraction of the cost.

4. Easy for Non-Designers

You don't need to be a marketing expert to use Google Pomelli. Its interface is simple and beginner-friendly, allowing any business owner to make professional campaigns without special training.

Part 4. Limitations & What to Watch Out For

Like any new AI product, Pomelli is still evolving. While it offers powerful tools, there are a few limitations to be aware of:

• Still Experimental

The Google Labs tag is an important label. It tells us that Pomelli is an experiment, and as such, it may change, evolve, or even disappear. As it is still in the experimental stage, the tool's features may be limited in the current beta phase. Consequently, the output may also not be consistent or always perfect, and some specific creative demands may not be met. Google is relying on user feedback to refine and improve the AI over time.

• Limited Brand Understanding

Pomelli's business DNA is built mainly from your website content. If your website isn't updated or lacks enough visuals, the tool might not fully capture your brand's personality.

• Generic Output Risk

AI is designed to find patterns and use them. If your instructions are too vague or if your website is too simple, the AI might default to generic-looking results. However, you can customize it to make it better. This means, to avoid "AI slop," you can take the time to review the generated assets and use the in-platform editor to customize the images and text.

• Privacy and Data Concerns

Since the AI scans your website and visuals, some users may worry about data ownership or content privacy. Google has yet to clarify the exact data policies in the beta version. Therefore, privacy and data concerns are essential to keep in mind when using it.

• Limited Availability

Right now, Pomelli's reach is minimal, and it's only available in certain countries. The public beta is only available in the U.S., Canada, Australia, and New Zealand, and only supports English. So, many global SMBs will need to wait to take advantage of this new technology.

Part 5. How to use Pomelli AI? Step-by-Step Guide

If you are in one of the approved regions, getting started with the Pomelli AI marketing tool is incredibly straightforward. It is designed for maximum ease of use.

Step 1: Visit the Pomelli Website

To start using Pomelli, go to the official Pomelli website and sign in with your Google account. For the best experience, make sure to use the latest version of Chrome or Edge. You can also use Safari, but some users have noticed minor glitches, so if something looks off, switch to Chrome before troubleshooting.

Step 2: Build Your Business DNA

Now enter your business website URL so the AI can analyze your content and visuals. It will take around 30 to 90 seconds to scan your site and automatically extract key brand elements such as your logo, colors, fonts, and writing tone. After the scan, you'll see a summary of your "Business DNA," which is Pomelli's way of understanding your brand identity.

You can review this and make adjustments to ensure it feels accurate. To help the AI match your brand voice, you can describe your tone (for example, "friendly expert" or "plain and simple") and even paste a few examples of your best posts or emails. It's also helpful to set 3-5 simple brand rules, like "use short headlines," "avoid buzzwords," or "always explain things clearly".

Step 3: Create Your First Campaign

After setting up your business DNA, you can move on to creating your first marketing campaign. Choose the campaign type you want to build, such as a product launch, event promotion, or regular social media content. Then, select the platforms you want to publish on, like Instagram, LinkedIn, Facebook, or even a blog and email. Next, tell Pomelli what your goal is, such as getting more sign-ups or promoting a new product, and describe your target audience. Once everything is set, click "Generate," and Pomelli will create headlines, copy, and visual layouts that fit your brand style.

Step 4: Customize Your AI-Generated Assets

After Pomelli generates your content, take time to review and polish it if required. You can easily edit the text directly in Pomelli to make it sound more natural or to add specific details. Pomelli can also help keep your designs consistent with your brand style. Still, if you want to try something different, you can temporarily turn that off. Consequently, you can also create multiple versions of your content to test different headlines, tones, or calls-to-action to see what works best.

Step 4: Export and Publish Your Campaign

Once your campaign looks good, you can easily export everything. Pomelli lets you download text files, images, or even full campaign packs organized by platform. You can also push your content directly to your marketing tools or save it for later use.

Part 6: Enhancing Your Pomelli Campaigns with HitPaw FotorPea

While Pomelli focuses on writing and structuring your marketing materials, you can use HitPaw FotorPea to polish the visual side of your campaign. Powered by advanced AI generation tools, this fantastic software helps small businesses create, edit, polish, and enhance visuals with ease.

Some of the main features of HitPaw FotorPea include:

• Advanced AI algorithm
• Easy-to-use interface
• AI Photo Enhancement
• AI Photo Generation
• Automatic Background Removal
• Batch Processing
• Resizing and Cropping

Conclusion

The launch of the Pomelli AI marketing tool offers small businesses a more thoughtful, faster, and more affordable way to create professional, consistent marketing content. It simplifies everything from campaign ideas to ready-to-use visuals while keeping your brand identity intact. Although it's still in beta and has limitations, Google Pomelli represents an exciting step toward democratizing creative marketing. So, if you are a small business owner or marketer, it's definitely worth trying.