How to Increase Brand Awareness with Video: Strategies, Examples, and Tools

Part 1. Why Brand Awareness Matters?

Brand awareness creates familiarity and trust, which directly influence purchase decisions, sharing behavior, and long-term loyalty. Video accelerates that process by combining sight, sound, and narrative to make messages memorable. Strong brand awareness also reduces customer acquisition costs over time because people are more likely to choose and defend brands they recognize and trust.

• People who connect with a brand story are 55% more likely to buy the brand's product or service.
• When a brand story resonates, 44% of people will share that story with others.
• An emotional or relevant brand video can drive 15% of viewers to make an immediate purchase.
• Video is already central to marketing: 62% of businesses actively use video in their marketing strategy.
• Nearly all marketers see video as effective: 98% report video content works as a marketing tool.
• In 2024, 87% of marketers said video marketing directly increased their sales.
• Video production remains a pain point: 30.8% of video marketers struggle with production, and 51.3% want help with full production workflow.

When you increase brand awareness with video you not only boost short-term conversions but also create long-term brand equity and shareability. Investing in the right formats and workflows helps overcome production challenges and multiplies the return on content spend.

Part 2. Best Video Types for Increasing Brand Awareness

Video types each serve a different awareness objective. Choosing the right video type helps you reach new people, encourage shares, and cement how your brand is perceived. Below are high-impact types that consistently work to build brand awareness with video.

Show and Tell

Short product demos or feature highlights that show how a product works and why it matters. These videos give viewers a quick, tangible reason to remember the brand.

Vlog

Personal, behind-the-scenes style content led by a founder, employee, or creator. Vlogs humanize the brand and foster authentic trust and repeat viewership.

Brand Story

Narrative-driven films that explain the brand's mission, values, or origin. These make an emotional connection and are highly shareable when they resonate.

Behind the Scenes

Candid clips of production, team culture, or event prep. These build transparency and make followers feel like insiders.

Case Studies & Testimonials

Customer stories that show real results and use cases. Social proof in video format builds credibility quickly for prospective buyers.

User Generated

Content created by customers or fans. UGC scales reach and authenticity with relatively low production cost and high trust signals.

Part 3. Best Video Styles for Brand Awareness Videos

The right style helps your message cut through feed noise. Choosing live action, animation, or text-first formats depends on your creative goals and distribution plan.

Live Action

Real people, locations, and storytelling. Live action feels tangible and relatable, ideal for emotional storytelling and human-led campaigns.

Animated

Motion graphics, 2D or 3D animation simplify complex ideas and create a distinctive visual identity that can be reused across campaigns.

Text Overlay

Videos designed for silent autoplay with bold text captions and punchy visuals. Great for social platforms where many people watch without sound.

Live Streaming

Real-time broadcasts that drive immediate engagement and authenticity. Live streams increase visibility through interactions and platform algorithms.

Part 4. Where to Distribute Your Video for Brand Awareness?

Distribution determines who sees your video and how they interact with it. Place content where your audience spends attention and tailor format accordingly.

Landing Pages - Improve SEO and conversion rates by embedding brand videos above the fold.

YouTube: The second-largest search engine; ideal for long-form explainers and evergreen content.

Instagram Reels / TikTok: B2C-friendly short-form platforms built for quick engagement, trends, and virality.

LinkedIn: Best for B2B storytelling, thought leadership, and professional brand positioning.

Email Campaigns - Increase click-through rates by using animated GIFs or video thumbnails to tease content.

Paid Ads: High-performance across YouTube, Meta, LinkedIn, and programmatic buys to scale reach quickly.

Part 5. Best Brand Awareness Video for Inspiration

Great brand videos show emotion, purpose, or clever execution. Study them to borrow ideas and adapt them for your brand and budget. Below are standout brand campaigns that use storytelling, humor, or emotion to build recognition and connection. Each example highlights a tactic you can adapt.

1. Apple - The Whole Working-from-Home Thing

Apple's film captures the chaos and charm of remote teamwork while showing how Apple devices support collaboration from anywhere. The video blends comedy with product utility, giving viewers relatable moments and practical demonstrations. The result was massive global reach and strong resonance during a major shift to remote work.

2. Dove - Reverse Selfie

Dove's piece reveals how social media edits shape self-image by "rewinding" a heavily edited selfie to show the real face beneath. Tied to the Dove Self-Esteem Project, the video encouraged viewers to visit Dove's resources and sparked conversations about digital self-perception. The campaign drove large-scale impressions and measurable improvements in brand affinity and resource downloads.

3. Lego - Rebuild The World

Lego's campaign pairs vibrant animation and live-action to champion creativity for all ages. The film focuses on imagination over product specs, prompting wide social engagement and the #RebuildTheWorld conversation that boosted both brand perception and user participation.

4. Nike - Play New

Nike's Play New campaign flips expectations by showing everyday people and athletes trying new sports and often failing entertainingly. The message celebrates the joy of beginning and makes the brand more approachable to non-elite athletes, strengthening emotional bonds with a broad audience.

5. John Lewis - The Long Wait

John Lewis uses seasonal storytelling and evocative music to create emotional moments that audiences anticipate each year. Their holiday films often translate into high view counts and measurable sales uplift, proving the power of consistent, emotionally driven brand storytelling.

Part 6. How to Enhance Videos for Brand Awareness

A practical way to scale quality is to use accessible video enhancement tools that improve clarity, color, and resolution without re-shooting. HitPaw VikPea provides AI-driven features that help brands polish existing footage, upscale legacy clips, and produce platform-ready masters faster. For teams balancing speed, budget, and quality, enhancing footage with software reduces production bottlenecks and helps you build brand awareness with video more affordably.

• AI upscaling to 4K or 8K while preserving natural detail.
• Noise reduction and grain removal for cleaner low-light footage.
• AI portrait enhancement to sharpen faces and improve skin tone.
• Motion blur correction for smoother action shots and transitions.
• Automatic color correction and grading presets for consistent looks.
• Video quality repair to restore old or damaged footage to near-original quality.
• Batch processing to enhance multiple clips and save production time.
• Real-time preview before export to confirm results on target resolution.

• Step 1.Download and launch HitPaw VikPea on your computer, then open Video Enhancer and import your clip. You can also drag videos into the workspace.

  

• Step 2.Choose an AI model that fits your goal: General, Sharpen, Portrait, or Video Quality Repair. Select the model tailored to your footage.

  

• Step 3.Set export preferences under Export Settings, choosing the target resolution such as 1080p, 4K, or 8K. Use Preview to inspect results.

• Step 4.If satisfied with the preview, start Export to render and save the enhanced video for distribution. Use the batch processing option if you need to enhance multiple files with the same settings.

  

Conclusion

To increase brand awareness with video you need a mix of the right formats, clear storytelling, platform-specific distribution, and the practical ability to produce high-quality content at scale. Start with the video types and styles that match your audience, use examples above as creative benchmarks, and adopt tools like HitPaw VikPea to overcome production constraints. Consistent, relevant, and well-distributed video content is one of the most reliable ways to build brand awareness with video over time.