ElevenLabs Image & Video: AI Content for Multimodal Creation
By Daniel Walker
In the evolving landscape of content creation, AI is no longer confined to just text or voice - we've entered the era of multimodal generation, where visuals and audio merge. Enter ElevenLabs Image & Video: a unified tool that lets creators, marketers and production teams generate images and videos, then layer voices, music and sound design - all in one place.
For any brand or creator striving to stay ahead, this development is significant: fewer tools, tighter workflows, faster delivery. In this post, we'll dive into what Image & Video offers, how it works, its pluses and limitations - and how it can work alongside other AI-visual tools like VikPea (video generator) and FotorPea (image generator) to build a full-stack creative pipeline.
Part 1. What Is ElevenLabs Image & Video?
ElevenLabs Image & Video is a beta-stage product that expands the company's original strength in voice and audio into visual generation.
At its core: you supply a text prompt (or reference image/video), choose the "Image" or "Video" mode, then generate high-quality visuals or dynamic clips - and optionally refine them with lip-sync, voiceover, upscaling, music and SFX - all within the ElevenLabs ecosystem.
Target audiences include: independent creators, social media marketers, training/educational content teams - basically anyone wanting to produce visual-rich media without managing a stack of disparate tools.
Key Features of ElevenLabs Image & Video
Here are some of the standout capabilities:
- Text-to-image & text-to-video generation: Use natural-language prompts or reference assets to create static images or full motion clips.
- Leading visual models: The platform supports models such as Veo, Sora, Kling, Wan and Seedance for video; Nanobanana, Flux Kontext, Seedream for images.
- Lip-sync & voice integration: Videos can be enriched with synchronized narration or dialogue using ElevenLabs' voices.
- Upscaling and high-fidelity output: After generation, you can upscale images/videos for higher resolution output.
- Unified workflow / Studio export: Once visuals are created, you can export to a built-in Studio timeline - add narration, music, captions, share links, collaborate - all in one place.
- Enterprise / team features: Data encryption, team permissions, publishable links - the platform supports commercial scale workflows.
Latest Updates & News (2025)
- On November 17, 2025, ElevenLabs officially announced Image & Video (Beta), describing it as "the best audio, image, and video models all in one platform."
- The launch signals a major transition from voice-only AI to full media creation - "no longer just a voice tool; it has evolved into a super AI content factory" according to industry commentary.
- Industry watchers note the growing importance of unified workflows for content teams, especially those producing social, educational or multi-language campaigns.
Part 2. Step-by-Step: How to Use ElevenLabs Image & Video
Using the integrated platform is designed to be straightforward:
Step 1. Access the Generator
Navigate to the Image & Video tab within the ElevenLabs Creative Platform.
Step 2. Select mode & Input Your Prompt
In the interface toggle between "Image" or "Video" mode. Write a detailed text prompt describing the image or video you wish to generate. Select your preferred model (e.g., Veo, Sora-style) and aspect ratio.
Step 3. Generate Visuals
Click Generate. The platform will produce your image or short video clip. You can batch-create up to four generations at a time.
Step 4. Refinement / Upscaling
Use built-in tools to upscale the output, refine timing in video clips, adjust motion or lip-sync if relevant.
Step 5. Export to Studio
If you're creating a video, export to the Studio timeline: add voiceovers, music, SFX, captions. Fine-tune and then export as final video.
Step 6. Publish / deliver
The result is a polished visual asset (static or motion) ready for social media, marketing, training, etc.
Part 3. Pricing & Plans
ElevenLabs typically operates on a credit-based subscription model, structured around the volume of content generated. While specific pricing for Image & Video is integrated into the overall platform credit system, here is the general structure:
- Free Plan: Includes limited free credits for testing the core Text-to-Speech and voice generation features, often prohibiting commercial use.
- Paid Tiers (Starter, Creator, Pro, etc.): These plans offer significantly increased credit allowances for generating content (including video and images), access to premium voice features, commercial usage rights, and higher-fidelity generation models.
- Enterprise/Scale: Custom plans are available for high-volume content teams, offering dedicated support, increased security (SOC 2, GDPR), and custom deployments.
Part 4. Strengths & Limitations
Pros:
- All-in-one: visuals + audio in one workflow - greatly reduces tool-hopping.
- Speed: From prompt to output in minutes.
- Ease: No heavy technical set-up needed for many use-cases.
- Brand consistency: Using the same ecosystem for visuals + voices helps maintain a unified tone.
Cons:
- Video generation is still in beta - quality, polish and length may not yet reach full production-studio standards.
- Commercial use/licensing of models may carry restrictions - always check the specific terms.
- For highly bespoke visual style or very large scale productions, you might need to supplement with additional tools or custom assets.
- Because it's new, there may still be iterative refinement needed (especially in prompt engineering, style consistency, motion naturalness).
Part 5. ElevenLabs Image & Video FAQs
ElevenLabs offers a Free Plan which typically includes a limited number of credits for users to test the platform's core features, including basic visual generation. However, this free tier usually comes with restrictions, such as the prohibition of commercial use. For professional or high-volume creation, a paid subscription is necessary.
Yes, commercial use is permitted starting with the paid subscription tiers (e.g., Starter, Creator, Pro). The Free Plan explicitly prohibits the use of generated content for any commercial purpose. Paid tiers also provide access to a commercially safe library of licensed voices and music.
The ElevenLabs Studio supports the upload and export of common video file formats, including MP4 and MOV. Generated assets are optimized for high-quality, production-ready output, and the platform allows for flexible resolution and frame rate control (e.g., 24, 30, 60 fps).
Part 6. Complementary Tools & How They Fit
While ElevenLabs Image & Video offers an impressive unified solution, depending on your workflow you might consider complementary or alternative tools to cover specialized needs.
For video-generation and social-content workflows, a tool like HitPaw VikPea AI Video can provide extra flexibility, larger template libraries, or specialized styles tailored for marketing and brand storytelling. You can use ElevenLabs for the core visuals + voiceover, and VikPea to build longer format or branded template-based videos.
For image generation-especially when you need fine control over style, resolution or bespoke brand assets, HitPaw FotorPea AI Image Generator adds value. You might generate hero images or concept visuals in FotorPea, then import or reference them in ElevenLabs' workflow for further motion or narration.
- In many cases, the workflow might look like: generate static images in FotorPea → import into ElevenLabs Image mode → animate / convert to video mode → add narration/music in ElevenLabs → finalize in VikPea or another video tool if needed.
Using multiple tools strategically ensures you get both creative freedomand workflow speed.
Conclusion
The era of "many tools for many media types" is giving way to integrated platforms like ElevenLabs Image & Video - where images, video, voice, music and motion co-exist in one creative pipeline.
If you're creating social posts, training videos, product stories or immersive content and want speed and simplicity, this tool is worth exploring now.
That said, for more specialized or large-scale productions you'll still benefit from using dedicated image or video generators like FotorPea and VikPea in tandem.
The key takeaway: match the tool to the job, focus on your creative story, and let AI accelerate rather than complicate.
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