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What is Video Encoding and Best Video Encoder Software in 2024

As video content continues to dominate online platforms, the need for efficient and high-quality video encoding software has never been greater. Whether you're a content creator, video editor, or streaming service provider, choosing the right video encoder can significantly impact the quality and delivery of your content. This article explores the best video encoder software available in 2024, explaining the basics of video encoding, popular codecs, and detailed features of top encoding tools.

Part 1: What is Video Encoding?

Video encoding is the process of converting raw video files into a digital format that can be efficiently transmitted, stored, and played back. This is essential for reducing the file size of videos while maintaining quality, making it possible to stream and download videos quickly over the internet.

Part 2: How Does Video Encoding Work?

The encoding process is similar to how a zip file is compressed. However, there is one major difference: decompressing a zip file can be 100% restored to its original format, whereas visual data undergoes a lossy compression wherein potentially inconsequential data is thrown away to retain a quality video experience.

The encoding process relies on video encoding software or video codecs, such as H.264, H.265, VP9, etc., to reduce gigabytes of data of streams for seamless transmission over the internet. These video compression software tools are called Codecs, which use video encoding algorithms to condense audio and video based on desired compression specifications and encoding standards.

Thereafter, a video decoder decompresses the encoded stream for playback on a player software or streaming service.

Part 3: Popular Formats and Codecs Used in Video Encoding

Here are some of the most popular video encoding formats and codecs used today to deliver videos to end users:

1. H.264 (AVC)

H.264, also known as AVC (Advanced Video Coding), is one of the most widely used video codecs. It offers excellent compression efficiency, resulting in high-quality videos with relatively small file sizes. H.264 is commonly used for streaming video content on platforms like YouTube and Netflix.

2. H.265 (HEVC)

H.265, or HEVC (High Efficiency Video Coding), is the successor to H.264. It offers even better compression efficiency, allowing for higher quality videos at the same file size. This makes it ideal for streaming high-definition content, such as 4K and 8K video.

3. AV1

AV1 is a relatively new video codec developed by the Alliance for Open Media. It aims to provide superior compression efficiency compared to both H.264 and H.265, without the burden of patent licensing fees. AV1 is increasingly being adopted by major tech companies and video streaming services.

4. VP9

VP9 is a video codec developed by Google. It offers comparable compression efficiency to H.265, but like AV1, it is free from patent licensing fees. VP9 is widely used for streaming video content on Google's platforms, including YouTube.

Part 4: Top 5 Video-Encoding Software

Choosing the right video encoding software can make a significant difference in the efficiency and quality of your video processing workflow. Here are the top five video encoding tools of 2024, each with its unique features and advantages.

1. HitPaw Video Converter

video encoder

HitPaw Video Converter is a versatile tool that excels in video encoding, supporting a wide range of formats and codecs. It is known for its user-friendly interface and powerful encoding capabilities.

  • Change video encoding format, such as H.264 to H.265 or vice versa, XAVC to H.264.
  • Decode 320+ video codec formats and re-encode to popular formats.
  • Change audio encoding format, supporting more than 100 audio codec formats.
  • Reduce video file size by changing bitrate, lowering resolution, trimming off unwanted clips.
  • High Quality Engine to prevent visual quality loss during transcoding.
  • GPU acceleration to boost video decoding and encoding.

2. ACS Video Converter

video encoding

ACS Video Converter is another powerful tool that provides comprehensive video encoding solutions with an emphasis on efficiency and quality.

  • Supports a wide range of video and audio formats.
  • High-speed conversion with minimal quality loss.
  • Batch conversion capabilities.
  • User-friendly interface with advanced settings for professionals.
  • Integration with cloud services for easy file management.

3. VLC

encode video

VLC is a well-known media player that also offers robust video encoding features. It is open-source and supports a vast array of formats and codecs.

  • Supports virtually all video and audio formats.
  • Built-in streaming capabilities.
  • Customizable encoding options.
  • Command-line interface for advanced users.
  • Free and open-source with frequent updates.

4. NCH Prism

encoding video

NCH Prism is a straightforward video converter and encoder that offers essential features for both beginners and advanced users.

  • Supports all popular video formats.
  • Batch conversion to save time.
  • Simple, easy-to-use interface.
  • Direct DVD conversion capabilities.
  • Real-time preview before conversion.

5. FFmpeg

video encoders

FFmpeg is a powerful command-line tool used by professionals for video and audio encoding, decoding, and transcoding.

  • Supports virtually all video and audio formats.
  • Highly customizable with extensive codec options.
  • Command-line interface for precise control.
  • Open-source with a strong community and frequent updates.
  • Supports advanced features like streaming and filtering.

6. HandBrake

what is video encoding

HandBrake is an open-source video transcoder known for its versatility and ease of use. It supports a wide range of formats and provides powerful encoding options.

  • Supports most video formats and codecs.
  • User-friendly interface with preset profiles.
  • Advanced encoding options for professionals.
  • Batch processing capabilities.
  • Open-source and regularly updated.

Part 5: How to Re-encode Video with HitPaw Video Converter

Re-encoding videos with HitPaw Video Converter is a straightforward process, allowing you to change the video encoding format efficiently. Here are the steps to re-encode a video using this software.

  • Step 1.Download HitPaw Video Converter from the official website and install it on your computer.

  • Step 2.Open HitPaw Video Converter. Click on the “Add Video” button to import the video you want to re-encode.

    video encoding formats
  • Step 3.Choose the desired output format and codec (e.g., H.264 to H.265). Configure additional settings like bitrate, resolution, and audio format if needed.

    best video encoder
  • Step 4.Click on the “Convert All” button to start the encoding process. Once the encoding is complete, save the encoded video to your desired location.

    hd video encoder


Choosing the best video encoders in 2024 depends on your specific needs and workflow. Whether you prioritize user-friendliness, advanced features, or open-source solutions, there's a tool out there for you. Understanding the basics of video encoding and the capabilities of various codecs and software can help you make an informed decision, ensuring your video content is high-quality and efficiently delivered.

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